Director, Paid Media (Contract)

AG1 is seeking a Director, Paid Media on a 4-month contract basis covering a planned leave of absence. Reports to the VP, Acquisition and Paid Media. Key Responsibilities: - Lead paid media strategy across Meta, TikTok, Search, Shopping, Pmax, Demand Gen, and AppLovin - Optimize budgets using attribution models, MTA, MMM, and incrementality analysis - Drive conversion rate improvements through landing page testing and platform experiments - Collaborate with creative strategy teams on direct response advertising - Explore emerging technologies and channels - Build partnerships with agencies and vendors - Establish performance benchmarks and provide strategic recommendations - Lead and mentor team members Requirements: - 8-10+ years of experience in paid media strategy and execution - Large-scale budget management expertise across search, social, shopping, and programmatic - Direct response creative strategy expertise - Strong analytical capabilities - Leadership and team management experience Note: This is a 4-month contract role covering a planned leave of absence.