Director of Growth Marketing at Big Bold Health

Big Bold Health - Big Bold Health is a science-driven wellness company founded in 2018 by Dr. Jeffrey Bland, widely known as the “father of functional medicine.” The company is headquartered in Seattle and operates at the intersection of nutrition, immune health, and longevity. At its core, Big Bold Health is built on the philosophy that food can function as medicine, with a focus on improving long-term health by restoring and strengthening the body’s immune system. Director of Growth Marketing - We are seeking a highly motivated Director of Growth Marketing to join our team. The ideal candidate brings a strong background in eCommerce and a proven track record of building and scaling high-performing digital growth strategies. This role will be responsible for driving online revenue by optimizing the performance of our digital channels, including our eCommerce platform, while increasing qualified traffic, improving conversion, and deepening customer engagement. The Director of Growth Marketing will play a key role in advancing Big Bold Health’s mission to transform immune health through science-backed nutrition. This includes translating complex, research-driven benefits into compelling digital experiences that resonate with health-conscious consumers. Ideal Personality - We are looking for someone who is both strategic and detail-oriented, analytical, creatively driven and strong in execution. They bring a systems mindset and are comfortable building structure in a fast-paced, constantly evolving environment. This is a startup-style environment where success requires a hands-on person who will jump in quickly, take initiative, and help move the brand forward. The ideal candidate uses data to guide decisions and continuously optimize performance, while also bringing a thoughtful, brand-aligned approach to campaigns rooted in integrity, education, and long-term wellness. What You Will Be Doing -- Partner with the COO to develop and execute digital growth strategies that drive qualified traffic, increase revenue, and support our mission to advance immune health through nutrition Oversee day-to-day performance of Big Bold Health’s eCommerce platforms, ensuring product integrity, accurate representation of science-backed benefits, and a seamless high-converting customer experience Provide strategy and oversee ongoing testing and optimization initiatives (A/B testing, pricing strategy, product bundling) to improve conversion rates, increase average order value, and enhance the overall customer journey Provide strategy and oversee integrated marketing campaigns across digital channels, including website, email, social, paid media, and affiliate partnerships, to drive customer acquisition and retention Lead cross-functionally to translate complex scientific and nutritional insights into clear, compelling digital messaging that resonates with health-conscious consumers Provide oversight of customer behavior and campaign performance to identify trends, optimize funnel performance, and uncover opportunities for sustainable growth Present performance insights, strategic initiatives, and growth opportunities to executive leadership and the board Oversee continuous website performance, usability, and speed to deliver a best-in-class digital experience aligned with the brand’s premium positioning Manage relationships with external partners (developers, designers, agencies, and technology platforms) to ensure high-quality execution and alignment with business objectives Stay current on eCommerce, digital marketing, and wellness industry trends, bringing forward recommendations that support innovation, education, and long-term customer value Manage and mentor the Ecommerce Manager, providing strategic direction, performance oversight, and ongoing development support What It Takes / Requirements -- 5+ years of experience in eCommerce, growth marketing or a related digital performance role CPG experience required Experience in the supplements or food and beverage industry preferred Bachelor’s degree in business, marketing, or a related field preferred Strong working knowledge of eCommerce platforms (e.g., Shopify), with experience managing and optimizing direct-to-consumer (DTC) customer journeys Proven track record of developing and executing data-driven growth strategies across key digital channels, including paid media, email, and on-site optimization Experience translating complex or science-based products into clear, compelling consumer messaging that builds trust and drives conversion Experience in developing and implementing online sales strategies and digital marketing campaigns Proficiency in analytics and reporting tools (e.g., Google Analytics, Excel), with the ability to turn data into actionable insights that improve performance Strong communication and collaboration skills, with the ability to work cross-functionally and contribute to a mission-driven, high-integrity brand Highly organized with the ability to manage multiple priorities in a fast-paced, entrepreneurial environment Curiosity and passion for health, wellness and longevity Experience leveraging AI and marketing technology tools to improve efficiency, testing velocity, and campaign performance Experience building and managing a team Big Bold Health offers a competitive compensation and benefits package. The base salary for this role starts at $100,000 with a bonus potential. Final compensation will be determined based on relevant experience, skills, education, and qualifications. Benefits - We offer 21 days of PTO, 100% employer paid premium health insurance for employees (50% paid coverage for dependents), a 401(k) with company match and much more. Big Bold Health is an Equal Opportunity Employer Show more Show less - Seniority level Director Employment type Full-time Job function Marketing and Sales Industries Human Resources Services Referrals increase your chances of interviewing at Partain Consulting by 2x See who you know