Marketing director | remote - dallas, tx - growing industry

Director of Marketing (Digital) Health, Wellness & Aesthetic ServicesHigh-Growth Franchise Platform We are a rapidly growing wellness and aesthetic services organization looking for a talented Director of Marketing to lead performance-driven growth across a national multi-unit platform. This is an opportunity to join an innovative, consumer-focused brand operating at the intersection of aesthetics, wellness, longevity, and healthcare-adjacent services. The organization has experienced significant national expansion and continues to scale aggressively through both corporate and franchise growth. The Director of Marketing will play a critical role in driving customer acquisition, conversion performance, and clinic-level revenue growth across the system. This leader will own and optimize the full marketing funnel — from awareness to conversion — while helping scale marketing infrastructure to support continued expansion. This is a highly hands-on leadership role ideal for someone who thrives in fast-paced, growth-oriented environments and can balance strategy with execution. Key ResponsibilitiesOwn and optimize the end-to-end acquisition funnel from awareness through conversionAlign marketing initiatives directly to revenue and business performance outcomesLead digital performance strategy across paid media, SEO, website optimization, and conversion rate optimizationDevelop and execute testing strategies across creative, targeting, landing pages, and offersEvaluate agency and vendor performance while driving accountability and measurable ROIOversee SEO initiatives, website enhancements, UX improvements, and organic traffic growthAnalyze campaign and channel performance to identify optimization opportunities and actionable insightsPartner closely with operations and field leadership to support local marketing initiatives and new location openingsSupport franchisees with scalable marketing systems and best practicesStay ahead of emerging trends across digital marketing, AI, automation, and growth channelsBuild reporting frameworks tied directly to business performance and customer acquisition metricsIdeal Background7+ years of marketing experience with a strong focus on performance-driven growthProven success managing paid media, SEO, digital acquisition, and conversion optimizationExperience owning or influencing full-funnel marketing performanceBackground in high-growth, multi-unit, franchise, healthcare-adjacent, wellness, beauty, retail, or consumer service environments preferredExperience managing agencies, vendors, and external marketing partnersStrong analytical mindset with the ability to turn data into strategic actionHands-on operator capable of both strategic leadership and day-to-day executionBachelor’s degree in Marketing, Communications, Business, or related field preferred