Senior Director, Growth

Senior Director, Growth - FreshBooks Location: Toronto, Ontario, Canada (Remote options: Calgary AB, Halifax NS, Truro NS, Vancouver BC; Hybrid in Toronto ON) Salary: CA$180,000 - CA$220,000/yr Employment Type: Full-time About The Role As the Senior Director of Growth, you are the architect of FreshBooks integrated acquisition and conversion engine. You will lead a high-scale organization encompassing Performance Marketing, PR, Web Strategy, and Demand Generation to optimize existing channels while aggressively opening new ones. Your mission is to orchestrate a surround sound marketing strategy where Paid, Earned, and Influenced channels work in concert to drive user growth. You will own the entire journey from first touchpoint through early lifecycle, ensuring high-volume traffic is successfully activated and converted into long-term customers. This role is a critical succession appointment, leading our largest team portfolio and the future of our acquisition engine. What You'll Do - Direct the user growth engine by aligning Performance, PR, and Demand Gen on a singular narrative amplified across SEM, Paid Social, Earned Media, and partnerships. - Provide executive vision for global budget allocation, platform architecture, and the conversion-first roadmap for the marketing website. - Reduce dependency on traditional channels (SEO/Paid) by building modern Demand Gen functions, utilizing Community, Creators, and Influencers as primary performance levers. - Use media relations as a strategic growth lever to build Social Proof and SEO domain authority. - Own the Visitor-to-Paid rate by leading CRO strategy and early lifecycle journeys. - Serve as the primary partner to Product and Product Marketing to bridge the gap between marketing-to-product experiences. - Own the P&L for the Growth organization, including high-level forecasting and reporting complex multi-channel ROI to the C-Suite and Board. What You'll Bring - 12+ years of experience in Growth or Marketing leadership, with a proven track record as a leader of leaders managing multi-disciplinary, high-scale teams. - Deep experience working across diverse marketing functions with a sophisticated understanding of how PR, Search, and Social fuel one another. - Strong preference for candidates who have successfully scaled growth in a DTC environment or a high-growth SaaS ($100M+ ARR) context. - Relentless focus on the leaky bucket and micro-conversions (Web visit to Trial to Activation to First Invoice to Paid). - Demonstrated ability to open new, non-traditional channels and pivot strategies in response to AI disruption and rising acquisition costs. - Exceptional ability to translate complex attribution models and multi-channel strategies into actionable insights for executive leadership. You'll Stand Out If You Have - Proven success building Creator, Influencer, or Community programs that moved the needle on actual revenue. - Advanced experience using automation and product triggers to drive the trial-to-paid transition. - Experience stepping into high-impact roles within a structured succession plan. Compensation Total compensation: CA$180,000 - CA$220,000 per year, plus participation in incentive programs, equity grant, and comprehensive benefits. Perks And Benefits - Comprehensive health and wellness benefits, generous time off, flexible vacation plan. - Retirement savings program or pension plan matched to local office. - Stock options for every full-time employee. - Parental leave and new parent support. - Annual healthy living credit. - Comprehensive medical and dental benefits. - Home office credit if no access to FreshBooks office. About FreshBooks At FreshBooks, we believe that small business owners are the backbone of the economy. For over 20 years, we have been on a mission to support owners with an all-in-one financial toolkit that automates invoicing, expenses, payments and payroll. Headquartered in Toronto, Canada.