Head of Product-Led Growth Marketing

Company Description Dropbox isn’t just a workplace—it’s a living lab for more enlightened ways of working. We're a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox—and with it the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you’re meant to be. Here, you can own your impact to make work more intuitive, joyful, and human—for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries—and yourself— Dropbox is ready for you. Team Description Role Description We are seeking a Senior Director of Product-Led Growth (PLG) Marketing to own marketing’s contribution to our self-serve revenue line. This high-impact leader will hold P&L responsibility for our PLG marketing initiatives, orchestrating the end-to-end customer lifecycle from initial acquisition and activation to expansion and retention. In this role, you will lead and scale Dropbox’s global digital marketing functions, including Paid Media (Brand & Performance), SEO/GEO, Web Strategy, and Lifecycle Marketing. The ideal candidate is a deeply analytical, growth-minded leader who can seamlessly bridge data-driven performance marketing with brand storytelling, collaborating closely with Product, Analytics, Sales, and Brand teams to optimize user journeys across Brand, PLG, and Sales-Led Growth (SLG) motions. This includes engineering the data foundations and trigger mechanisms to identify enterprise-ready accounts within our self-serve base and seamlessly routing them to our Sales and Field Marketing teams. Responsibilities - P&L Ownership: Drive the strategic vision and financial accountability for Dropbox’s PLG marketing revenue, maximizing customer lifetime value (LTV) while managing efficient customer acquisition costs (CAC). Paid Media Strategy: Oversee global paid media budgets across performance and brand channels. Deliver aligned Statements of Work (SOW) to support Brand and Field Marketing while relentlessly optimizing self-serve user acquisition. Lifecycle & Retention Marketing: Own the global lifecycle marketing strategy (email, in-product, push) to accelerate user activation, habit formation, premium upgrades, and long-term retention. Web & Search Optimization: Lead SEO/GEO (Generative Engine Optimization) and Web properties to drive high-quality organic traffic, continuous conversion rate optimization (CRO), and deep user engagement. Cross-Functional Orchestration & PQL Pipeline: Partner deeply with Product, Engineering, and Data Analytics to build seamless growth loops. Collaborate directly with the Field Marketing and Sales organizations to define Product Qualified Lead (PQL) criteria, ensuring high-potential self-serve accounts are efficiently surfaced for enterprise ABM targeting and sales outbound execution. Data & Experimentation Culture: Establish a rigorous culture of experimentation (A/B testing, incrementality testing) and leverage advanced analytics to continuously optimize the customer journey and campaign ROI. Team Leadership: Lead, mentor, and scale a world-class, diverse team of digital marketers, fostering a culture of excellence, psychological safety, and continuous learning. Requirements - 10+ years of digital marketing experience with increasing scope and leadership responsibility, ideally spanning high-growth B2B SaaS and/or scale B2C environments. 5+ years of experience directly managing and scaling multi-disciplinary teams, including hiring, coaching, performance management, and organizational design. Deep Media Expertise: Proven track record of managing large-scale paid media programs (search, social, video, display) that simultaneously drive brand equity and measurable self-serve acquisition. Advanced Lifecycle Mastery: Proven success leading complex lifecycle programs using sophisticated segmentation, personalization, and cross-channel orchestration (email, in-app, push). Analytical Rigor: Deep comfort with complex attribution models, incrementality testing, Media Mix Modeling (MMM), and translating complex performance data into crisp, executive-ready narratives. Stakeholder Management: Exceptional communication and collaboration skills, with a proven ability to align creative, product, sales, finance, and data teams around shared revenue goals. Preferred Qualifications - Hybrid GTM Experience: Proven success operating in a hybrid GTM model, with a track record of leveraging product usage data to fuel enterprise sales pipelines and account-based marketing (ABM) strategies. Experience managing large global media budgets ($50M+) and complex agency/partner ecosystems. Strong familiarity with modern MarTech and AdTech stacks, including Customer Data Platforms (CDPs), marketing automation, multi-touch attribution tools, and data privacy governance. Demonstrated success scaling acquisition efficiency (payback periods, LTV:CAC ratios) without sacrificing brand integrity. Experience navigating modern measurement challenges, including privacy changes (iOS/ATT), cookie deprecation, and first-party data strategies. Experience with multi-segment marketing, ranging from individual consumers and SMBs to mid-market and enterprise expansion. Compensation US Zone 1 $275,400—$372,600 USD US Zone 2 $247,900—$335,300 USD US Zone 3 $220,300—$298,100 USD The range(s) listed above is the expected annual salary/OTE (On-Target Earnings) for this role, subject to change. Please note, OTE are for sales roles only. Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). Dropbox takes a number of factors into account when determining individual starting pay, including job and level they are hired into, location/metropolitan area, skillset, and peer compensation. We target most new hire offers between the minimum up to the middle of the range. Dropbox uses the zip code of an employee’s remote work location to determine which metropolitan pay range we use. Current US Zone locations are as follows: - US Zone 1: San Francisco metro, New York City metro, or Seattle metro US Zone 2: California (outside SF metro), Colorado, Connecticut (outside NYC metro), Delaware, Illinois (Chicago metro), Indiana (Chicago metro), Maryland, Massachusetts, Michigan (Chicago metro), New Hampshire, New Jersey (outside NYC metro), New York (outside NYC metro), Oregon, Pennsylvania (D.C. metro), Pennsylvania (outside NYC or DC metro), Texas (Austin metro) Virginia (DC metro), Washington (outside Seattle metro), Washington DC metro, West Virginia (DC metro), Wisconsin (Chicago metro) US Zone 3: All other US locations Dropbox is a Virtual First company and is open to hiring candidates in all authorized locations. Benefits Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to: - Competitive medical, dental, and vision coverage 401(k) plan with a generous company match and immediate vesting Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more, allowing you time to unplug, unwind, and refresh Income Protection Plans: Life and disability insurance Business Travel Protection: Travel medical and accident insurance Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food and groceries, and much more Parental benefits including: Parental Leave, Child and Adult Care, Day Care FSA, Fertility Benefits, Adoption and Surrogacy Support, and Lactation Support Access to over 10,000 global co-working spaces through Gable.tomaking it easy to book flexible workspaces for collaboration or individual work Quarterly Cell phone and internet allowance Mental health and wellness benefits Disability and neurodivergence support benefits Additional benefit details are available upon request. Dropbox supports responsible use of AI for preparation, but misrepresentation of skills or experience is not permitted. See our AI philosophy. Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, enABLE, TODOS (Latinx), Pridebox (LGBTQ), Vets at Dropbox, and Women at Dropbox. Show more Show less - Seniority level Not Applicable Employment type Full-time Job function Product Management and Marketing Industries Software Development, IT Services and IT Consulting, and Technology, Information and Internet Referrals increase your chances of interviewing at Dropbox by 2x See who you know